Insights Hub

Zoho Marketing Automation is a multichannel platform that helps you generate leads and convert them into paying customers. You can […]

Most businesses chase leads the wrong way. They push products at people who barely know they exist, hoping something sticks.

Client acquisition is the process of attracting potential customers and converting them into paying clients. It covers everything from the

A marketing funnel maps the path prospects take from first hearing about your business to becoming paying customers. Think of

You built your Shopify store. Traffic is coming in. But those visitors aren’t turning into repeat customers, and your revenue

Marketing funnel stages represent the steps your potential clients take from first hearing about your business to becoming paying customers.

You already know marketing automation can transform your client acquisition process. The challenge isn’t understanding why automation matters. It’s figuring

You spend money on ads. Some people click. A few convert. Most disappear. This happens because your marketing only targets

A few bad search results, a harsh review, or a viral thread can quietly drain revenue, throttle ad performance, and

Marketing analytics is the practice of turning marketing data into decisions. It tracks what happens across your website, ads, email,